We all believe in the empowerment of women and that they should be encouraged to come up and compete with men in all the segments. Realizing the same Google recently came up “Help Women Get Online” campaign in India, under this campaign Google is giving the power of Internet to women in India. Working on the same grounds and to encourage more and more women to fight the odds and come up in life Vodafone has launched a book called Women of Pure Wonder. This book brings about the story of 60 women, or to call them extra-ordinary women, who have won the battles against the Social, Economical and Familial odds and succeeded in their fields of work.
Vodafone is currently running multiple campaigns and programs on women empowerment in co-ordination with credible partners in India.
Speaking on the occasion of the book release, Vittorio Colao, CEO, Vodafone Group Plc. said, “At Vodafone, we firmly believe that what is good for the society is also good for business. Women empowerment is a key theme for us across all the markets we operate in and I am proud of the way the Vodafone Foundation in India has set an example for our other markets to follow. This book is unique as it takes the story of these sixty women to inspire a much larger audience. This is but a small token of our admiration and respect for the ladies who have braved all odds to exemplify what every woman is capable of.”
Some of the leading personalities featured in the book are
- Anita Kumbhar – Potter; also studying for an MBA
- Sua Kalbelia – Kalbelia Dancer; born in a nomadic tribe with a distinctive art form, is today a celebrated international performer
- Chhavi Rajawat – completed her MBA and gave up a lucrative corporate sector career to focus on public work. Is presently the sarpanch of Soda village in Rajasthan; introduced villagers to the power of internet.
- Kanku Bai – Trained Mid-wife; uneducated; married at 17; has delivered over 550 healthy babies to date
- Meeratai Umbre – Farmer; formed a women’s group to spotlight and encourage innovative farming practices; believer in organic farming
- Laxmi – Acid attack victim; fought a seven year long battle to get the sale of acid at retail outlets regulated; associated with an NGO ‘Stop Acid Attacks’, that facilitates the bridge between survivors and society
- Kiran Mazumdar Shaw – entrepreneur; started as a trainee manager. No one wanted to lend to her, and no one wanted to work with her when she started. Today, runs a billion dollar enterprise. Her motto, ‘Dare to dream and never give up’
- Aruna Roy – social activist; a former IAS officer; now closely associated with the NREGA and founder of Mazdoor Kisan Shakti Sangathan
- Nandini Sardesai – educator and activist; married at 18; became a mother and graduated in the same year; fights for gender parity
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