HTC is a very popular brand worldwide, it is known for making quality smartphones. The recent models in the HTC One series are very popular among its users. A majority of HTC smartphones in the mid-high end category use Qualcomm Snapdragon processors, which indeed makes HTC device a little over-priced. But that’s not the point anyway because those devices are aimed for high performance and for the elite class of the audience.
There are a lot of devices that come with MediaTek processors boasting high RAM and graphic processors, and are a lot cheaper than these sturdy devices. In its latest move to make HTC devices affordable the company has partnered with MediaTek and Broadcom for the processors to target the mid-range consumers.
With Mediatek and Broadcom processors, the prices of HTC phones are expected to come down a lot. This indeed will boost the sales and give people premium looking devices with HTC tag on them. The current popular smartphones from HTC are HTC One, One mini, One max and a few more in the desire series. These smartphones vary in specs from mid-to-high end but comes with a hefty price tag. Lets wait until HTC puts these Mediatek and Broadcom processors to give us devices in affordable price category.
Major players in the smartphone industry are being strongly dominated by manufacturers like Gionee, Huawei, Lenovo and Micromax (soon to go global) thus HTC needed a way to compete against these manufacturers and still survive with profits in the market. Building partnership with cost effective chip makers seems to be the ultimate solution.
Stay tuned to mobiles.sulekha.com and we will update you the earliest as soon as HTC brings one of its phones with MediaTek or Broadcom on board.
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